There are just a few things in life that make you feel so good like holding your first published book

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Writing is not easy, I am sure many will agree with me. The feeling of having a material piece that may help someone it’s amazing.

The main reason why I write the book is to try to open the eyes of those that are still struggling with the Unemployment system and are not able to find a job.

“We know what we are, but know not what we may be.” — William Shakespeare

The book explains, in easy steps, how to apply what I’ve learned from my mistakes so you can walk on a clear path to success and stop…


Tech you need to start a business adventure the right way

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Whatever is your business, you’ll need some tools and applications to manage it. Your most important responsibility is knowing how things work, and that means handling information and sharing it with others.

Now, before you can get high-speed internet, a computer, or a printer, you need to know what you need, what you need it for, and how you can make it both reliable and cheap.

The good news is that now any entrepreneur can have the tech for very little money and even many free technology tools that were previously only reserved for the big ones.

“To have a…


People will buy from you for your energy, for who you truly are

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People are constantly looking for uniqueness, they want to buy from a real person.

Let’s look deep into how being genuine in your business can help you stand out.

“Just be what you are and speak from your guts and heart — it’s all a man has.” — Hubert Humphrey

What is authenticity?

I’m convinced that if the Apple brand sold a toilet tomorrow, for example, there would be a long queue of people who would want to get hold of one. Why is that?

Because we devote a lot of time and energy to marketing strategies, to deciding whether…


Three consumer trends that have come to stay post-pandemic

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The pandemic has left its mark on consumption habits, lifestyles, and preferences in the world of work. We can point out three trends that have come to stay:

The first is the distance review. Between perimeter confinement and city limitations, the purchase takes place on the closest streets “neighborhood” or “shopping center”. It has been difficult to walk or buy impulsively when passing through the windows.

The second change relates to the first: the use of the car to “spend the day”, shop, eat outside and come back in the middle of the afternoon has been reduced. …


How to be found and generate revenue avoiding closure forever

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The Internet has changed the concept of traditional enterprise, of which there is no doubt. ‘Lifelong’ businesses have been forced to modernize to be competitive, opening up to unknown avenues, such as e-commerce.

When it comes to purely local business, digitization is almost inevitable. A neighborhood store, a fruit shop, or a phone repair, for example, can only sell their products or services in a given geographic area, mostly. That’s why it’s so important that people who are close to these kinds of companies can easily locate them. That’s where local marketing comes in.

Local searches are for many users…


Thank you for your time and consideration ILLUMINATION.

"It's not about climbing the ladder faster than everyone else, it's about sharing knowledge a long the way and knowledge is power." -Marcel Badia


How to create a useful guidelines for your company in a few easy steps

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A page that contains the entire marketing plan and almost all your entrepreneurial dreams: how to generate business contacts, how to convert them into customers and how to make them loyal.

The marketing section is one of the most important, as well as extensive, chapters of any company’s business plan. The marketing single marketing plan is its simplification and reminding power: the opportunity to see a summary of actions on a single sheet.

“Focus on the right message for the right people at the right time.” — Russell Glass

How a one page marketing plan works

The model is based on three work scenarios “before, during and…


The wonderful thing to remember about advertising is that a story isn’t just about words

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We may not realize it, but stories are all around us. Too often, we assume stories are confined to books or movies, but if you look closely, they’re everywhere. Take a moment to think about the last time you were utterly captivated by a tale.

That story grabbed your attention, but more than that, it captured your emotions and your mind. It had full attention despite everything else going on around you. That’s a powerful tool, and one that should absolutely be used in marketing and brand growth. …


The crucial step to reinvent branding and customer engagement

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In the United States, Internet connections are mostly offered by the private sector and are accessible in a variety of formats, with a variety of technologies, speeds, and prices. With 312.32 million internet users in 2019, the United States was ranked third in the world (after China and India).

Hence, the importance of companies knowing how to sell remotely and exploring new ways to tackle commercial work.

You need to rethink how they relate to their customers and the processes, tools, and skills needed to move business teams from a field sale to a remote sales model.

“Technology now allows…


Analysis and best methods to keep our online meetings private.

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Messaging programs have undoubtedly become a critical communication tool for our personal and professional lives. There is also no doubt that video calling applications, or the extension of this functionality to existing ones, have been a complete revolution during the pandemic, where they became the only form of visual communication due to the forced introduction of remote-work.

There are many options, but in this article we will focus on some of the most professional ones, because of their connection with other applications and functionalities, always ensuring the security of information that is shared and privacy in communications.

At the bottom…

Marcel Badia

Marcel’s goal is to help connect the global and entrepreneurial community networks to engage with each other and have a positive impact on their lives.

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